Search results for "association rules"
showing 6 items of 6 documents
3D Matrix-Based Visualization System of Association Rules
2017
With the growing number of mining datasets, it becomes increasingly difficult to explore interesting rules because of the large number of resultant and its nature complexity. Studies on human perception and intuition show that graphical representation could be a better illustration of how to seek information from the data using the capabilities of human visual system. In this work, we present and implement a 3D matrix-based approach visualization system of association rules. The main visual representation applies the extended matrix-based approach with rule-to-items mapping to general transaction data set. A novel method merging rules and assigning weight is proposed in order to reduce the …
A Study on Classification Methods Applied to Sentiment Analysis
2013
Sentiment analysis is a new area of research in data mining that concerns the detection of opinions and/or sentiments in texts. This work focuses on the application and the comparison of three classification techniques over a text corpus composed of reviews of commercial products in order to detect opinions about them. The chosen domain is about "perfumes", and user opinions composing the corpus are written in Italian language. The proposed approach is completely data-driven: a Term Frequency / Inverse Document Frequency (TFIDF) terms selection procedure has been applied in order to make computation more efficient, to improve the classification results and to manage some issues related to t…
Using association rules to assess purchase probability in online stores
2016
The paper addresses the problem of e-customer behavior characterization based on Web server log data. We describe user sessions with the number of session features and aim to identify the features indicating a high probability of making a purchase for two customer groups: traditional customers and innovative customers. We discuss our approach aimed at assessing a purchase probability in a user session depending on categories of viewed products and session features. We apply association rule mining to real online bookstore data. The results show differences in factors indicating a high purchase probability in session for both customer types. The discovered association rules allow us to formu…
CLEARMiner: a new algorithm for mining association patterns on heterogeneous time series from climate data
2010
International audience; Recently, improvements in sensor technology contributed to increasing in spatial data acquisition. The use of remote sensing in many countries and states, where agricultural business is a large part of their gross income, can provide a valuable source to improve their economy. The combination of climate and remote sensing data can reveal useful information, which can help researchers to monitor and estimate the production of agricultural crops. Data mining techniques are the main tools to analyze and extract relationships and patterns. In this context, this paper presents a new algorithm for mining association patterns in Geo-referenced databases of climate and satel…
Adding Knowledge Extracted by Association Rules into Similarity Queries
2010
International audience; In this paper, we propose new techniques to improve the quality of similarity queries over image databases performing association rule mining over textual descriptions and automatically extracted features of the image content. Based on the knowledge mined, each query posed is rewritten in order to better meet the user expectations. We propose an extension of SQL aimed at exploring mining processes over complex data, generating association rules that extract semantic information from the textual description superimposed to the extracted features, thereafter using them to rewrite the queries. As a result, the system obtains results closer to the user expectation than i…
Facilitators of and Barriers to Sustainable Development in Small and Medium-Sized Enterprises: A Descriptive Exploratory Study in Romania
2021
In the context of growing concerns regarding the deterioration of the environment and the increase in social inequalities, the concept of sustainability emerged as a response of companies, in order to contribute to community goodwill. The drivers and obstacles for the businesses engaging in sustainable policies have been explored at large by scientific literature. However, research gaps were observed, namely regarding SMEs, that tend to have a less formal and more fragmented approach to sustainability. The goal of our study is to determine the main barriers and facilitators for sustainability that Romanian SMEs face, and the connections between them and with the firms’ characteristics. Our …